Portfolio Diversification: How Does It Work


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In our previous publications, we discussed what portfolio management is and how it works. This has compelled us to write this publication: “portfolio diversification: how does it work.”  

Many investors with enough ability in funding would choose a collection of mixed assets when building a portfolio.


Even investors with less source of funds, but who want to achieve investment goals still need to build a diversified portfolio.

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What is Portfolio Diversification?

Portfolio diversification is an investment strategy used by investors, which entails investing in mixed asset classes, a way of curtailing risk and optimizing revenue.

To completely understand diversification, investors need to know that each asset in a portfolio performs differently from the other.

With this knowledge of different performance, the investor chooses to diversify. This is to reduce the poor performance that would have affected the whole portfolio.

How Does Diversification Work?

Investors can choose different ways of divergence depending on the ability of funding and risk tolerance.

1. When investing and building a portfolio an investor can choose to collect one asset class and invest in a different sector.

2. The investor can also decide to collect mixed asset classes like Bonds, mutual funds, stocks and invest each one in a different sector.

3. The investor can further decide to escalate the choice of assets by investing in real estate, insurance,, and more.

When choosing any of these methods bear in mind that a balanced portfolio consists of well-diversified assets.

Importance of diversification

Ordinarily, investors especially non-experts might become obsessed that diversification can guarantee security in the loss of investment funds.

This is not true because investors still need to regularly monitor their assets and periodically review their portfolios.

Otherwise, they may suffer a setback that does not compromise their investment goals.  

Although it helps to minimize risk investors need not rely solely on it. Here are the main benefits of it

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1. Guarantee security against market fluctuation

When you invest in different asset classes, they all respond differently during market volatility. If you manage your portfolio, too well you can mitigate any rise or market instability.

Securities that are riskier like stocks may not survive much, while bonds may stabilize in times of market fluctuation. In a turn-around situation,, stocks tend to perform great during optimistic situations.

Therefore, building a portfolio of different asset classes exposes and widens the investor’s experience to a variety of investments. This could help in understanding what assets that perform well in different market condition.    

2. It helps to increase revenue return

Investors may only hope much on using diversification to increase investment revenue where there is proper management of the portfolio. Otherwise, assets regardless of their dissimilarities may not perform well.

Notwithstanding, diversification helps investors to gain profits from different sectors they channel their choice of investment.

3. Diversification minimizes the risk

Diversification is the primary motive why investors choose to invest in different asset classes and sectors.

When you build a pool of assets, proper management will guarantee you that not all will perform badly.

You can achieve this when you invest in dissimilar assets using different sectors, this helps to minimize risk. You will immediately ascertain when any of the assets are performing poorly within the portfolio.


An investor could use a greater percentage of gain to cover a lesser percentage of loss. 

4. It increases the value of dissimilarity assets

When different assets are collected, they tend to respond differently to market conditions. This independent responsiveness helps in deriving positive results.

For instance, when you invest in different assets using different sectors, the risks are different and can be checked easily.

On the other hand,, when you build a portfolio of one line of assets they become dependent on each other and lose value.

5. It gives an opportunity for long-term investments

When you think of building a portfolio, you also think of long-term investment. The period of your investment could also help to improve your level of risk tolerance. This in all could help to achieve the needed investment goals.

6. Diversification aids potential growth

As investors diversify their assets using various industries, it becomes a way of helping those industries in growth. This act of development does not in any way affect the investors’ revenue.

7. It establishes more investment opportunities

While investors spread their assets across other sectors they utilize the opportunities to participate in the ongoing changes in the market situation.

It provides an opportunity to discover other investment styles and gives insight into how they perfume.  This helps to expand your portfolio and manage it effectively while also expanding your investment horizon.

Factors that affect diversification

1. High market volatility

Changes in the price of assets can result from the rate of supply or demand. When the price of various assets increases or inflation sets in they may tend to be devaluation in diversification.

This may become a loss in most mixed assets classes, the investor may not be able to overcome losses.

2. The size of your portfolio

The number and type of assets you collected to build your portfolio can determine how easily it can be diversified.

If you decide to collect a few similar assets you may not be able to divert risk even if the investment comprises large assets.

Investing in smaller but many dissimilar assets can make diversification easy and lessen risk.

Building a larger portfolio of different assets can lead to exposure and lessen the effect of any assets that might tend to perform poorly.

3. Poor knowledge of investment

Having a poor knowledge of investment can be a threat to achieving investment goals. Your investment knowledge must also include understanding different asset classes.

When collecting these assets you also look at how each one can survive market fluctuation.

Although this does not mean that without any knowledge you cannot invest. In this regard,, you can acquire the basics of investing and then hire a portfolio manager or a financial advisor to take control.


Ordinarily, diversification may not be a guarantee to profit maximization but it can help in managing risk to an extent.

It is important to note that each financial asset carries a level of risk even when the investor builds a diversified portfolio.

Therefore, Investors need to understand how each asset works and the risk attached to it. This could help to diversify the assets more effectively.

If an investor decides to settle for one style of investment in a company. For instance,, if the investor purchase shares alone and become a shareholder, it may be easy to manage risk.

But having this type of investment goal may not enhance maximum income. Therefore, investors need to build a portfolio of diversified assets to achieve the desired objectives. 

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