What Is an Angel Investor: How It Works?


0 0 votes
Article Rating

If you would prefer to ignore the risk and go for a high-profit investment return, you might choose to be an angel investor. So what is an angel investor, and how does it work?

When an individual financial capacity increases such that they have made achievements and seek for small businesses to fund from start-up they become Angel Investors.


These investors’ lines of investment usually align with the industry of their experience. This is because they can as well contribute to the progress of the firm and ensure proper utilization of the capital they invested.

Regardless of their capital, they also contribute their knowledge and guidance thus helping the organizations grow

angel invest

What Is an Angel Investor

An Angel investor is an individual who has made great financial success and seeks to invest capital in small business firms while in return expecting equity.

The huge return derived from funding a business start-up can make an Angel investor shun the risk that may likely evolve. For the angel investor, considering the risk may not measure up to finding help from the public market.

An Angel investor is an entrepreneur with other companies with properties and assets. While this set of achievements measures up his or her net worth, it also gives the Angel investor a strong foundation for financial funding.

They are called Angel Investors because of the assistance they render to upcoming establishments. This support comes into effect from the company’s start-up backed by a contract.

In the early phase when the firm may still be in a virgin stage and plans are still on the ground. Due to a lack of funds, the said firm may not have produced any product or gained awareness. The appearance of the Angel investor kickstarts the whole activity, thereby taking up the planning stage.

The investor may contribute at intervals or invest at once. However, at a stage depending on the company’s rate of growth, the venture capitalist may come in to add more financial support.

Depending on the investors, financial capacity An Angel investor can decide to fund a business with any amount so far it can cover the start-up level.

Then at a future time, the Investor can convert those funds to shares, which gives the investor an advantage of ownership.     

angel investor 1 1

What is the Angel investors’ profit?

Before the investment, the Angel investor’s motive is to make more money, although, funding small businesses is a way of developing society.

That notwithstanding, every investor must expect a reward. Depending on the number of years, it takes to achieve growth and success in the organization, the Angel investor could expect 20% to 30% of the proceeds.

According to the agreement spelled out before the commencement of the contract. This contract has to exist from the initial stage and be accompanied by a lawyer.

This could help both parties to be on the safer side while working together. The investors can decide to withdraw their capital when the business is fully established.

This is expected to happen when the firm records a good profit from the investment.


The withdrawal of capital will be a planned process included in the agreement contract before investing in the start-up.

How does the Angel Investor manage risk?

There is always the challenge of encountering risk in every business and investment but the way out is perseverance.

Angel investors who take up to fund start-up firms will have to employ risk tolerance.

One risk of an Angel Investor is losing their hard earn money but being insistent could make them the opportunity for a huge payoff.

However, several factors may contribute to the risk of losing their fund. These include:

Getting started

Generally, starting every business at the initial stage is usually tricky and every entrepreneur understands this. First is the fear of gaining awareness then the fear of penetrating the market.

If the firm establishes a brand name that creates a degree of awareness then it has gained a foundation. The progress continues with the quality of products and good managerial skills.

The value-added services given to customers will attract high patronage from the public. All these may pose a threat to the Angel investor if not met.

Able to face competition

Funding a start-up business and setting it on track to roll along demands a considerable task. In some cases, the ability to meet competitions may be too difficult than committing the fund.

If on the contrary, the firm is not able to face the competition or meet market demand then the fear of losing out may arise.

This is the more reason why angel investors invest capital in businesses of their expertise so that they can also contribute their knowledge and skills. 

Low rate of turnover

Another factor that can bring in risk is the rate of revenue either high or low. If sales are, slow it can mean low earnings thereby not meeting human and material demands.

The Angel investor is keen on realizing capital and making a profit. If the rate of turnover is slow it may take longer to achieve goals and no investor can be happy with this.

angel investor

The bottom line

Many business entrepreneurs who have ideas of starting new films but lack funds to establish it may resort to finding Angel investors.

They are different types of investors who may be willing to achieve their financial goals by sponsoring a business financially.

These investors can do so when it is the line of business they specialize in because they will also provide mentorship to the original owners.

0 0 votes
Article Rating

Notify of

Inline Feedbacks
View all comments
Would love your thoughts, please comment.x